{"id":105,"date":"2014-01-13T16:10:23","date_gmt":"2014-01-13T16:10:23","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/?p=105"},"modified":"2014-02-09T22:09:45","modified_gmt":"2014-02-09T22:09:45","slug":"future-concept-lab","status":"publish","type":"post","link":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/2014\/01\/13\/future-concept-lab\/","title":{"rendered":"Future Concept Lab"},"content":{"rendered":"
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Abstract: <\/strong>Future Concept Lab is an international consultancy focused on global trends in consumption and distribution.\u00a0The innovation process consists here in activating their original international network of \u2018cool hunters\u2019 worldwide to quickly collect stimulation material on a particular topic.<\/p>\n

For example, the Happiness Program was a research program that provided a cross-cultural insight on teenagers and elderly\u2019s day-to-day experience of Happiness. It focuses on the material forms, images and places that young adults (14-22) and mature adults (55-70) recognise as meaningful and joyful in their day-to-day experience.\u00a0 Respondents have been asked to fill in a\u00a0photo diary<\/strong>\u00a0for a period of seven days and taking photos to the \u2018objects of their Happiness\u2019, people, places, products, etc. Diaries have been followed by in-depth interviews with the respondents on the basis of ad-hoc designed discussion guides.<\/p>\n

The result was an\u00a0interactive tool of analysis called \u201cMatrix of Happiness\u201d<\/strong>. This matrix allows a two-way insight giving easy access both to the \u2018raw material\u2019, formed by people\u2019s direct quotes and visuals, as well as to a filtered analysis of the data divided per area of interest. The matrix is used as stimulation tool to orient projects taking into account in a deeper and more extended way users benefits and satisfaction.<\/p>\n

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Driver\u00a0<\/strong><\/p>\n

Social<\/p>\n

Global markets have lead to cross-cultural observations for finding new trends\u2026<\/p>\n

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Economic \/ Industrial<\/p>\n

…this means that potential users are now selelected in both advanced and emerging markets.<\/p>\n

Indication<\/strong><\/p>\n

Change in current innovation patterns<\/p>\n

Not just quantitative information provided by users but shaped and creative source of information (i.e., photo diary in the Happiness Program)<\/p>\n

Uncertain<\/p>\n

It looks more like a stimulation of ideas than a stimulation process of innovation in itself<\/p>\n

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Sector specifics \/ cultural specifics<\/strong><\/p>\n

services in relation to everyday living<\/p>\n

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Source<\/strong><\/p>\n

Internet<\/p>\n

www.futureconceptlab.com\u00a0<\/a><\/p>\n

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