{"id":111,"date":"2014-01-13T16:14:40","date_gmt":"2014-01-13T16:14:40","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/?p=111"},"modified":"2014-02-09T22:09:44","modified_gmt":"2014-02-09T22:09:44","slug":"sample-lab","status":"publish","type":"post","link":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/2014\/01\/13\/sample-lab\/","title":{"rendered":"Sample Lab!"},"content":{"rendered":"
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source: www.samplelab-international.com<\/p>\n

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Abstract: <\/strong>Sample Lab!, located in a very crowded shopping area in Tokyo, is a store where products are displayed only for demo. Visitors come and try them and get rewarded by taking home some of the products they have tried…<\/p>\n

A retail experience that focuses on, and gives consumers, a certain degree of choice, while promoting and testing products and innovations.
\nIt actually redefines \u201ctryvertising\u201d (try before you buy).<\/p>\n

The members can actually try out the latest – and often unreleased \u2013 products.<\/p>\n

In return, they have to complete surveys that help brands, designers and manufacturers to improve and fine-tune their products for the mass market.<\/p>\n

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Driver\u00a0<\/strong><\/p>\n

Social<\/p>\n

Consumers looking for alternative shopping experiences\u2026<\/p>\n

Economic crisis lead to changes in consumers attitude: more reasoned purchasing and guarantee of quality required (consumers guides, magazine, blogs, etc.)<\/p>\n

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Economic \/ Industrial<\/p>\n

Before, free sampling was always inducted by companies, risking to get negative feelings connected to the brand.
\nNow, there is a growing acceptance to get products sampled in a partially free environment, removing those potentially bad effects.<\/p>\n

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Obstacle<\/strong><\/p>\n

Social<\/p>\n

The members may be biased by the fact of knowing to be observed, and therefore making the questionnaires and data collected partially useless.<\/p>\n

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Indication<\/strong><\/p>\n

Change in current innovation patterns<\/p>\n

Companies can acquire more elements while finalizing a product before starting mass production.<\/p>\n

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Sector specifics \/ cultural specifics<\/strong><\/p>\n

This is limited usually only to the size of the products (generally small), and their cost (cheap to medium, e.g: laptops).<\/p>\n

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Source<\/strong><\/p>\n

Internet<\/p>\n

www.samplelab-international.com\/\u00a0<\/a><\/p>\n

samplelab.jp\/<\/a><\/p>\n

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