{"id":115,"date":"2014-01-13T16:17:29","date_gmt":"2014-01-13T16:17:29","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/?p=115"},"modified":"2014-02-09T22:09:42","modified_gmt":"2014-02-09T22:09:42","slug":"rapid-innovation-testing","status":"publish","type":"post","link":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/2014\/01\/13\/rapid-innovation-testing\/","title":{"rendered":"Rapid Innovation Testing"},"content":{"rendered":"
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Abstract <\/strong><\/p>\n

New technologies and the possibilities of digitalisation make innovation processes cheaper and more efficient, as they enable easy testing and evaluation \u2013 offline and online. Enterprises increasingly use digital and conventional systems to test an ever-growing number of their ideas and thereby increase the probability of finding good solutions and decrease the probability of disinvestments. Availability of easy and cheap testing also leads to lower barriers for innovations in companies and a change in corporate innovation culture and current research and development processes.<\/p>\n

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Driver\u00a0<\/strong><\/p>\n

Technological<\/p>\n

Testing and experiments will become far more pervasive and persuasive as information technology improves while testing grows faster and cheaper. More processes are digitalized, which makes tracing easier.<\/p>\n

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Economic \/ Industrial<\/p>\n

Companies are increasingly forced by their shareholders to reduce costs (for innovation processes) and lower the risk of disinvestments, which often bears the risk of less innovation willingness. An answer could be new ways to test ideas at an early stage.<\/p>\n

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Indication<\/strong><\/p>\n

Change in current innovation patterns<\/p>\n

As innovation \/ ideas testing becomes more efficient and cheaper, innovation initiatives that used to take months and cost a lot of money to coordinate and launch can be realized much quicker and easier.<\/p>\n

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As the benefits of rapid testing spreads to more and more companies, corporate innovation cultures might change. People feel more motivated to contribute their ideas, new concepts would be tested more often and faster, which would increase innovativeness in general and make it easier to challenge accepted wisdom.<\/p>\n

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It can be assumed that decisions about innovations will be made on a deeper and broader basis of decision knowledge. Many real-world experiments displace few innovation proposals, often handed in from external consultancies.<\/p>\n

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Cheap testing allows constant, continuous, ubiquitous experimentation, which is often the source of innovations, as each experiment –\u00a0 successful or not \u2013 leads to new insights.<\/p>\n

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Source<\/strong><\/p>\n

Internet<\/p>\n

endlessinnovation.typepad.com\/endless_innovation\/2009\/09\/rapid-innovation-means-rapid-evolution.html\u00a0<\/a><\/p>\n

sloanreview.mit.edu\/business-insight\/articles\/2009\/3\/5139\/the-new-faster-face-of-innovation\/<\/a><\/p>\n

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