{"id":99,"date":"2014-01-13T16:06:25","date_gmt":"2014-01-13T16:06:25","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/?p=99"},"modified":"2014-02-09T22:09:47","modified_gmt":"2014-02-09T22:09:47","slug":"threadlesstypetee","status":"publish","type":"post","link":"http:\/\/www.sustainable-everyday-project.net\/innovation-futures\/2014\/01\/13\/threadlesstypetee\/","title":{"rendered":"Threadless\/Typetee"},"content":{"rendered":"
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Abstract<\/strong>: <\/strong>Threadless and Typetees are two connected websites where users can submit their designs (Threadless) and slogans (Typetees) to be printed on t-shirts and other formats.
\nThese submissions are then voted by the users themselves with a “I’d buy it” or “it’s stupid” concept (with a 0-5 voting system in case of Threadless), therefore directly suggesting profitable designs to those who’ll decide to print them.<\/p>\n

By this decision comes a reasonable amount of money for the creator: 2500$ for a Threadless design, 500$ for a slogan at Typetees.
\nThe innovation process here resides in actively engaging the same user that may buy the final product in a collective selection process of the range of goods that will be produced.<\/p>\n

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Driver\u00a0<\/strong><\/p>\n

Social<\/p>\n

Growing demand of mechanism to express directly personal creativity in the population.<\/p>\n

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Indication<\/strong><\/p>\n

Change in current innovation patterns<\/p>\n

De-professionalisation of the creative and marketing process<\/p>\n

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Sector specifics \/ cultural specifics<\/strong><\/p>\n

It is specific to any sector dealing with vast differentiation of products.<\/p>\n

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Source<\/strong><\/p>\n

Internet<\/p>\n

www.threadless.com\/<\/a><\/p>\n

typetees.threadless.com\/<\/a><\/p>\n<\/div>\n