{"id":4394,"date":"2020-09-15T15:21:55","date_gmt":"2020-09-15T15:21:55","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?p=4394"},"modified":"2020-09-15T15:22:13","modified_gmt":"2020-09-15T15:22:13","slug":"designing-responsible-and-socially-responsible-brands","status":"publish","type":"post","link":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/2020\/09\/15\/designing-responsible-and-socially-responsible-brands\/","title":{"rendered":"Designing responsible and socially responsible brands"},"content":{"rendered":"\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-luminous-vivid-orange-background-color\" href=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/fr\/2020\/09\/15\/designer-les-marques-responsables-et-citoyennes\/\">FR<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-cyan-bluish-gray-color has-text-color has-text-align-center wp-block-heading\">POC Repenser l&rsquo;enseignement de la marque<\/h6>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Designing responsible and socially responsible brands<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Thinking and questioning a communication school\u2019s pedagogy and organisation, in order enable students to design brands that truly care about its consumers and meet their needs. Designing brands whose values create bonds, brands that make society, this is the challenge of the workshop led by the students of the\u00a0<em>Creative Design Branding<\/em>course at ISCOM Lille.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-1024x768.jpg\" alt=\"\" data-id=\"4387\" data-full-url=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-scaled.jpg\" data-link=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?attachment_id=4387\" class=\"wp-image-4387\" srcset=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-1024x768.jpg 1024w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-300x225.jpg 300w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-768x576.jpg 768w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-1536x1152.jpg 1536w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-2048x1536.jpg 2048w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Brainstorming-ISCOM-285x214.jpg 285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Placing the user at the centre of the learning process<\/strong><\/h3>\n\n\n\n<p><em>\u00ab\u00a0While 80% of companies believe that they offer impeccable customer service, only 8% of customers agree with them\u201d.<\/em>ISCOM aims to put the user at the centre of the brand&rsquo;s design learning process. The school&rsquo;s belief is based on the fact that brands will play an important role in making the world more collaborative and sustainable. Thus,&nbsp;<em>Brand Managers<\/em>(after the title of the diploma awarded by ISCOM) will design brands whose values make sense for our society and its citizens.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rethinking the school and its teaching<\/strong><\/h3>\n\n\n\n<p>To achieve this objective, both students and teachers gathered in a workshop to rethink the very organisation of the school, from its pedagogical programming to its space layout: to infuse more humanities and human sciences, to work with an empathic approach, to analyse and understand societal trends. They have imagined collaborative work rooms and innovative methodologies based on collective intelligence and design thinking, in order to make users and stakeholders contribute in the projects. But also, empirical observations of the field, going outside school walls to be as close as possible to the needs of citizens: it is by getting out of the school framework that students will be able to analyse, understand and respond to the problems of citizens, and indirectly, to those of companies and brands.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-1024x768.jpg\" alt=\"\" data-id=\"4388\" data-full-url=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-scaled.jpg\" data-link=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?attachment_id=4388\" class=\"wp-image-4388\" srcset=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-1024x768.jpg 1024w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-300x225.jpg 300w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-768x576.jpg 768w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-1536x1152.jpg 1536w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-2048x1536.jpg 2048w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Co-cr\u00e9ation-valeur-ISCOM-285x214.jpg 285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-1024x768.jpg\" alt=\"\" data-id=\"4389\" data-full-url=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-scaled.jpg\" data-link=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?attachment_id=4389\" class=\"wp-image-4389\" srcset=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-1024x768.jpg 1024w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-300x225.jpg 300w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-768x576.jpg 768w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-1536x1152.jpg 1536w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-2048x1536.jpg 2048w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Communication-ISCOM-285x214.jpg 285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-1024x768.jpg\" alt=\"\" data-id=\"4390\" data-full-url=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-scaled.jpg\" data-link=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?attachment_id=4390\" class=\"wp-image-4390\" srcset=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-1024x768.jpg 1024w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-300x225.jpg 300w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-768x576.jpg 768w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-1536x1152.jpg 1536w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-2048x1536.jpg 2048w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Intervention-expert-ISCOM-285x214.jpg 285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-1024x768.jpg\" alt=\"\" data-id=\"4391\" data-full-url=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-scaled.jpg\" data-link=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/?attachment_id=4391\" class=\"wp-image-4391\" srcset=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-1024x768.jpg 1024w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-300x225.jpg 300w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-768x576.jpg 768w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-1536x1152.jpg 1536w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-2048x1536.jpg 2048w, http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/files\/2020\/09\/Sc\u00e9nario-ISCOM-285x214.jpg 285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"applewebdata:\/\/302BB92E-2959-48A7-98F9-8D4488AF2E92#_ftnref1\"><sup>[1]<\/sup><\/a>Etude ISPOS 9 f\u00e9vrier 2017<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Porteurs de projet\/Project holders : ISCOM Lille \/ \u00c9tudiants en 5<sup>e<\/sup>ann\u00e9e Cr\u00e9ative Design Branding<\/li><li>Designers : Fr\u00e9d\u00e9ric Remaud \/ Patrick Deon<\/li><li>Cr\u00e9dits photo \/ photo credits : ISCOM Lille \/ \u00c9tudiants en 5<sup>e<\/sup>ann\u00e9e Cr\u00e9ative Design Branding<\/li><li><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>POC Repenser l&rsquo;enseignement de la marque Designing responsible and socially responsible brands Thinking and questioning a communication school\u2019s pedagogy and organisation, in order enable students to design brands that truly care about its consumers and meet their needs. Designing brands whose values create bonds, brands that make society, this is the challenge of the workshop <a href=\"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/2020\/09\/15\/designing-responsible-and-socially-responsible-brands\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about Designing responsible and socially responsible brands<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":4389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,214,28],"tags":[],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-responsive-field-design","category-all-the-poc-in-the-territory","category-producing-resilience-together"],"_links":{"self":[{"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/posts\/4394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/comments?post=4394"}],"version-history":[{"count":1,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/posts\/4394\/revisions"}],"predecessor-version":[{"id":4395,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/posts\/4394\/revisions\/4395"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/media\/4389"}],"wp:attachment":[{"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/media?parent=4394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/categories?post=4394"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sustainable-everyday-project.net\/ville-collaborative\/wp-json\/wp\/v2\/tags?post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}