{"id":5575,"date":"2014-09-18T15:24:35","date_gmt":"2014-09-18T13:24:35","guid":{"rendered":"http:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/?p=5575"},"modified":"2014-09-18T15:27:49","modified_gmt":"2014-09-18T13:27:49","slug":"good-practices-in-communication-for-brussels","status":"publish","type":"post","link":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/?p=5575","title":{"rendered":"Good practices in communication for Brussels."},"content":{"rendered":"

EWWR focuses on food waste reduction in 2014<\/strong><\/h3>\n

The European Week for Waste Reduction (EWWR) is a European project (Life+ 2013-2017) promoting the implementation of awareness-raising actions about sustainable resource and waste management during a single week.<\/p>\n

\"EWWR\"<\/a><\/p>\n

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It encourages a wide range of audiences (public authorities, private companies, civil society as well as citizens themselves) to get involved providing them with a toolkit with several project ideas and tools to make them happen.<\/p>\n

This year the focus is on food waste reduction.<\/p>\n

Several means of communication are developed:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Commitment tool on the internet: Brussels participants can commit online <\/a>to take actions to reduce waste and this commitment is public and published on facebook<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A newsletter with project description is sent to 4000 contacts<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3 short movies will be\u00a0 shown on TV and in cinemas during the week:<\/p>\n

o\u00a0\u00a0 http:\/\/vimeo.com\/97924639<\/a><\/p>\n

o\u00a0\u00a0 http:\/\/vimeo.com\/97829666<\/a><\/p>\n

o\u00a0\u00a0 http:\/\/vimeo.com\/87666037<\/a><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We also use this poster:<\/p>\n

\"EWWR-BE\"<\/a>
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Smartphone app called 4seasons<\/strong><\/h3>\n

\"4seasons\"<\/a>Brussels Environment developed a smartphone app with a lot of different recipes with local products and organised by month. For people without smartphone a website <\/a>exists.<\/p>\n

These two tools aim to encourage people to eat local and seasonal products. You can find a lot of recipes and the calendar of fruits and vegetables for Belgium.<\/p>\n


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Taste of Brussels \u2013 Showcase<\/strong><\/h3>\n

After work event (Friday 19 September 2014 from 14h to 19h) to show and taste Brussels products:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Beer<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cress<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 fungi<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 insects<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 fruits and vegetables<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 honey<\/p>\n

This event gathers 15 stakeholders of food production and transformation sector to raise awareness of people about urban food.<\/p>\n

A famous \u00a0chef cooks Brussels products in front of the public.<\/p>\n

The different producers\/transformers are also presented online <\/a>via short videos.<\/p>\n

\"tasteofbrussels\"<\/p>\n","protected":false},"excerpt":{"rendered":"

EWWR focuses on food waste reduction in 2014 The European Week for Waste Reduction (EWWR) is a European project (Life+ 2013-2017) promoting the implementation of awareness-raising actions about sustainable resource and waste management during a single week.     It encourages a wide range of audiences (public authorities, private companies, civil society as well as […]<\/p>\n","protected":false},"author":10,"featured_media":5599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5],"tags":[],"class_list":["post-5575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brussels","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/posts\/5575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5575"}],"version-history":[{"count":18,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/posts\/5575\/revisions"}],"predecessor-version":[{"id":5598,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/posts\/5575\/revisions\/5598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=\/wp\/v2\/media\/5599"}],"wp:attachment":[{"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainable-everyday-project.net\/urbact-sustainable-food\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}