THE AIM
By 2012, five One Planet Mobility partner cities will have developed, tested and implemented innovative measures to promote less car dependent lifestyles, and committed to driving forward a process of long-term systemic change beyond the life of the project. The One Planet Mobility approach will inspire other cities around the world to adopt similar methods to develop innovative ways to reduce carbon emissions stemming from personal mobility. They will all have demonstrated the effectiveness of a collaborative multi-stakeholder approach to start effective long term systemic change.

THE CHALLENGE
On a global scale, personal mobility is responsible for around 25% of CO2 emissions. In Europe, mobility has the fastest growing energy demands of all sectors and is the only sector with consistently increasing emissions in most countries.
Not only the huge amounts of direct emissions caused by growing levels of mobility are alarming, but also the indirect impacts caused by the transport infrastructure development that satisfies the growth in mobility. These impacts include, for example, habitat fragmentation and high levels of carbon emissions from cement production.
Set against the growing consensus that most European countries will have to reduce their carbon emissions by 80% and possibly more by 2050, it is clear that the challenge faced is enormous and will require radically different solutions to “business as usual”.

THE OPPORTUNITY
City Governments are increasingly committed to becoming leaders in sustainability. This is to large extent because tackling the biggest environmental challenges of our times – like climate change – offers cities unique opportunities to simultaneously tackle some of the fundamental root problems that negatively affect or threaten to affect so many aspects of urban life.
Transport can have negative impact on local economies in many ways: through rising oil prices, growing obesity, high levels of noise and accidents, growing stress and poor community relationships as a consequence of car- but not people-friendly urban spaces. Turning these problems into opportunities and creating urban spaces that increase quality of life for people, with low noise, accident and stress levels and thriving community relationships can go hand in hand with finding transformative solutions for some of biggest global threats of our times like climate change and the loss of biodiversity.
A range of initiatives exists to reduce the environmental impact of urban transport. Including a range of best practice and benchmarking processes. However, the UNFCC, NGOs and scientific bodies such as IPCC have reported that there is a lack of comprehensive data on the links between climate change and transport, as well as a paucity of local or regional action to establish long-term strategies that are ecologically sustainable and develop scenarios on how to best achieve these targets.

WWF IN PARTNERSHIP
WWF strongly believes that it is the right moment to grasp this opportunity and build strong partnerships for change in cities to catalyse transformative solutions for sustainable transport that benefit people, the environment and local economies.
This project will therefore bring together a small number of European cities (so far Barcelona, Sofia, Malmö, Freiburg, Lille) that are committed to lead the way towards a new mobility paradigm that is compatible with global environmental limits and with the expectation of a high quality of life for its citizens.
It is involving a number of leading environmental and urban transport expert organisations: Stockholm Environmental Institute, ICLEI and imove (University Kaiserslautern).

SUCCESSES
•    A success of the programme is the One Planet Mobility report that presents an innovative framework for systemic change towards sustainable mobility. It includes key recommendations for action to be put into practice by business, government and civil society. It was the result of a stakeholder dialogue convened by WWF in 2007/2008 that involved leading transport organisations from business, government and civil society.
•    Commitment and partnership for One Planet Mobility European Cities from four European cities: Malmö, Barcelona, Freiburg, Lille (France), Sofia (Bulgaria). In addition partners include: Stockholm Environment Institute, imove University Kaiserslautern, ICLEI, Strategic Design Scenarios (Brussels).

OBJECTIVES OF THE PROJECT
•    To uniquely link transport policy with the global environmental limits and develop scenarios and strategies for sustainable urban transport based on environmental data that take into account all embodied impacts of products and services.
•    To use comprehensive social and political processes with stakeholders on the ground to overcome the political barriers for the implementation of sustainable transport policy.
•    To create a community of practice between a small group of European cities that pioneer systemic change towards a new model of mobility compatible with environmental limits and with a high quality of life.

ACTIVITIES
•    The development of the REAP (Resource and Energy Analysis Programme) methodology for all European countries and cities that collaborate in this project, offers huge opportunities at a national, regional and a local level. The REAP baseline does not only offer information about the footprint stemming from people’s use of cars, public transport and planes, but provides a full information about the environmental impact from all consumption (like housing, food etc.)
•    Development of the REAP scenario manager that can be used to answer “What if” questions about the effects of policy on the environment and to help formulate strategies for local, regional and national government (“REAP Scenarios”).  In One Planet Mobility, the REAP scenario manager will allow to test a series of transport scenarios aimed at steering towards mobility patterns, which are compatible with ecological limits.
•    Develop political and social processes in each of the cities and at the international level in order to support the technical development and process of REAP. In each of the partner cities multi-stakeholder process will be built that will bring together influential people from business, government and civil society that can create the necessary trust to be able to work effectively towards a new mobility model. These working groups will be involved in the REAP development from a user perspective and in a subsequent phase will use the tool in order to develop an understanding of which are the policies and innovations required to move towards a sustainable urban transport model and develop strategies to implement them.
•    Experts in design for sustainability will develop and apply creative engagement tools to prepare the public for new solutions that are developed in the project. This can include creating little movies that can help bring to life and make attractive sustainable solutions that otherwise appear boring and dry when only technically described on paper. It will also include involving the public (“the street”) in scenario building and envisioning a sustainable future for cities.

KEY OUTCOMES
Transferable roadmaps: Stakeholders will agree road maps (for transformational change towards a new model of mobility) that are in line with the scenarios tested with the REAP transport scenario manager tool. The roadmaps for each city will then be further developed in a way that they can be used as generic transferable roadmaps. This means that each partner city will by the end of the project offer a different type of roadmap to be used in other cities of similar type and context.
Local government action plans: As another key outcome of the project, city government partners will get internal approval and show external commitment for the long term action plans developed in the project.
Implement lighthouse projects partner cities: Partner cities will implement and finalise exemplary (light house) projects in each city that can demonstrate a long-term carbon reduction effect through systemic change. This could include a potential project to transform the structures and processes in local governments in order to more effectively integrate the objectives of sustainable transport in their policies and decision making processes or alternatively demand management initiatives with a clear effect on reducing car kilometres.
Support structure for REAP: During the project we will make sure that the necessary national support structures for the use of REAP will be built in all participating countries. Partnerships will be built with national organisations that can support cities to use REAP and make sure that the methodologies used in this project will be widely available.