source: Sustainable Everyday, F. Jegou, E. Manzini (Edizioni Ambiente)

Abstract: These 11 guidelines have been proposed in the occasion of the Sustainable Everyday Exhibition in 2003 in Triennale di Milano. They formulate in a very simple way, what should be observed/watched by product-service designers to align with sustainable criterias.

In particular, the fist guideline formulated as “Think before doing. Weigh up the objectives (since certain design proposal are in themselves ethically or environmentally unacceptable, before starting on a project think about its general implications” is intended as a way to temperate the innovation-oriented mind of designer, discourage innovations that are not useful and propose to consider existing artefact and what can be done with them before inventing new ones.

Driver 

Social

Down shifting and related trends counter to mainstream consumption.

Environmental

Growing awareness for a wiser use of natural resources

Obstacle

Economic / Industrial

Strong innovation-oriented consumer society

Political

The lack of political  power to support de-innovation

Indication

Uncertain

It represents both an evolution of an already happening change of priorities, and a drastic change in some daily life perspectives.

Sector specifics / cultural specifics

This weak signal is not specific to any sector or culture.

Source

Scientific Literature

Manzini, Jegou – “Sustainable Everyday – Scenarios of Urban Life”, Ed. Ambiente, Milan, 2003