Abstract: Threadless and Typetees are two connected websites where users can submit their designs (Threadless) and slogans (Typetees) to be printed on t-shirts and other formats.
These submissions are then voted by the users themselves with a “I’d buy it” or “it’s stupid” concept (with a 0-5 voting system in case of Threadless), therefore directly suggesting profitable designs to those who’ll decide to print them.

By this decision comes a reasonable amount of money for the creator: 2500$ for a Threadless design, 500$ for a slogan at Typetees.
The innovation process here resides in actively engaging the same user that may buy the final product in a collective selection process of the range of goods that will be produced.

Driver 

Social

Growing demand of mechanism to express directly personal creativity in the population.

Indication

Change in current innovation patterns

De-professionalisation of the creative and marketing process

Sector specifics / cultural specifics

It is specific to any sector dealing with vast differentiation of products.

Source

Internet

www.threadless.com/

typetees.threadless.com/