source: http://ldd.lego.com/

Abstract: Lego Digital Designer is a software created to let users compose their own masterpieces with Lego bricks and elements.

The process of innovation is based on letting customers play with a online user version of the company product development tools, delegating the community of user part of the innovation and marketing process of new products.

This software can interact with the platforms Design byMe, allowing the user to receive the pieces for their project, together with custom packaging and instructions.

Driver 

Social

Strong trend of online games where the sharing within a community is important

Technological 

Development of 3D online worlds (i.e. Second life; Google Sketch-up…)

Economic / Industrial

The traditional positioning of the Lego company as a construction kit was loosing pertinence on the market

Indication

Change in current innovation patterns

From company-centred innovation to an user-empowering process.

Sector specifics / cultural specifics

This weak signal comes from the toy sectors but is not specific to it.

Source

Internet

ldd.lego.com/

creator.lego.com/en-us/Gallery/gallery.aspx