Coroflot
Abstract: Coroflot.com is a career and community site for creative professionals. The innovation process consists in hosting individual creative portfolios and offering a large display of projects and ideas representing a market place of innovations and innovators. The community who visits the site daily represents a cross-section of the global design industry, working designers, design managers, internal and external hiring professionals, business managers of design firms, marketing and product management professionals, students, and educators.
The market targeted by this site is huge, regarding to the increasing demand of this kind of services.
Built with the primary objective of bringing together young designers with companies seeking creativity Coroflot and similar sites end up building a huge, completely transparent database with the works of the youngest creative minds as all the profiles and portfolios are public.
Driver
Social
The problem of gaining visibility for young designers having their paper portfolios as the only way to communicate with potential clients lead to the creation of new (web) tools (instead of the classical paper portfolio).
Economic / Industrial
The increasing difficulty – due to the increasing number of young designers – to find new talents.
Indication
Change in current innovation patterns
More and more companies look into these databases not only to find new creative talents but also to foster their innovation, get inspiration and benchmark creative dynamic in their sectors.
Sector specifics / cultural specifics
More related to the so-called creative class activities.
Source
Internet