POC Art of Green Mind
A call for judicious living
The Art-of-Green Mindis a research and didactic project developed by the NID DESIS Lab within the framework of “Judicious consumption”. Supported by Gandhinagar Municipal Corporation within their Swachh Bharat Mission campaign – Clean India Movement – it’s a strategy to experiment responsible buying, selling and delivery systems. After a couple of months experimenting, a call was launched in the summer of 2018 to all citizens and street vendors, asking for proposals of “judicious consumption” within the city of Gandhinagar.
The NID DESIS lab at the National Institute of Design of Ahmedabad, together with 15 postgraduate students of the M.Des Lifestyle Accessory Design course, have started a collaboration with the Gandhinagar Municipal Corporation by assisting 5 groups of proponents to develop their proposals. A larger group of citizens was engaged, and co-design sessions were carried out by combining the designer’s skills with the needs and the creativity of local stakeholders, consisting of fruit vendors, local tailors, homemakers and local farmers. Disruptive and social enterprise solutions were developed, that will hopefully help build future city ecosystems. During COVID-19, some of the initiatives were recalled and practiced by local small-scale cottage industries in order to promote sensible consumption within sellers and buyers.
“Art of a green mind” distancing measures
Judicious consumption and healthy living measures were anticipated as a strategic move by social enterprises, local NGOs and the Municipality in order to face the post-covid lockdown. End of March, the city of Gujarat adopted the lockdown to ensure distancing measures were respected. There has been a rise in online transactions to buy daily essentials, caused by the fear of contamination when consuming, and this has brought as a consequence a loss of livelihood in the bottom of the pyramid. Social solutions such as Eco buy, Desi aroma,BFF, Ctrl+Rand Fasalifyhave all been adopted by local social entrepreneurs with the aim to connect the disconnected dots while putting an emphasis on the collaborative, cooperative, and mutual support dimension between social actors and citizens, working together for judicious consumption and healthy living. NID DESIS lab is planning to expand their guidance to more locals, in order to transform consumption patterns and livelihood generation in the post-COVID era.
- Porteurs de projet/Project holders :NID Desis Lab, Department of LifestyleAccessory Design(LAD)- National Institute of Design
- Designers :Amresh Panigrahi &LAD batch 2016 (Rakhi Menon, Rohit Kumar, SouvikBhattacharya, Anuja Thanawala, Ayushi Rastogi, Azba Khan, Shaili Shah, Paran Phukan, PranaviKM, Sreeraj S, Ankita Raj, Ayushi Johari, Kavita Varier)
- Acteurs/Stakeholders : Gandhinagar Municipal Corporation, GujaratRajya Khadi GramodyogBoard,Swachh Bharat Mission
- Crédits photo / photo credits : designer Rakhi Menon, Rohit Kumar pour le projet “Eco buy”