Outposts of Slow Food
April 24, 2013
Contributor: Messina
Workshop: Governance, synergies and local systems / Branding/label
Slow Food: Good, Clean and Right
The criteria for the application of the principles enunciated in the pamphlet: “Good, Clean and Right Environmental Impact” are:
1. promoting behaviors that don’t exploit in an intensive way the natural resources and non-renewable sources of energy
2. promoting techniques for the transformation, working and distribution (brief transport) of products that don’t pollute the environment
3. promoting renewable, biodegradable and natural wrapping materials
4. promoting biological and biodynamic production.
The products and companies that have the “Slow Food” brand are characterized by:
Territoriality
1 Promotes the local market :
- Preserving local varieties
- Supplying raw materials
- Working the raw materials
- Connecting the product with the environmental and climatic peculiarities of the territory
- Connecting the product with learning, skills, and the typical cultural knowledge of the territory.
Tracking
1 Certifies the whole process of production and the origin of all raw materials used.
Naturality
1 Ensures that the product consists of natural raw materials
Pro
The construction of an economic network that enhances the territory environment and quality of life.
Contra
The lack of information and the brand knowledge for small farms
What are the lessons learn to be used/transferred/implemented in the other partner cities?
The Methodology of the “Outposts of Slow Food”