Good practices in communication for Brussels.
EWWR focuses on food waste reduction in 2014
The European Week for Waste Reduction (EWWR) is a European project (Life+ 2013-2017) promoting the implementation of awareness-raising actions about sustainable resource and waste management during a single week.
It encourages a wide range of audiences (public authorities, private companies, civil society as well as citizens themselves) to get involved providing them with a toolkit with several project ideas and tools to make them happen.
This year the focus is on food waste reduction.
Several means of communication are developed:
– Commitment tool on the internet: Brussels participants can commit online to take actions to reduce waste and this commitment is public and published on facebook
– A newsletter with project description is sent to 4000 contacts
– 3 short movies will be shown on TV and in cinemas during the week:
– We also use this poster:
Smartphone app called 4seasons
Brussels Environment developed a smartphone app with a lot of different recipes with local products and organised by month. For people without smartphone a website exists.
These two tools aim to encourage people to eat local and seasonal products. You can find a lot of recipes and the calendar of fruits and vegetables for Belgium.
Taste of Brussels – Showcase
After work event (Friday 19 September 2014 from 14h to 19h) to show and taste Brussels products:
– Beer
– Cress
– fungi
– insects
– fruits and vegetables
– honey
This event gathers 15 stakeholders of food production and transformation sector to raise awareness of people about urban food.
A famous chef cooks Brussels products in front of the public.
The different producers/transformers are also presented online via short videos.
