Good practices in communication for Brussels.

EWWR focuses on food waste reduction in 2014

The European Week for Waste Reduction (EWWR) is a European project (Life+ 2013-2017) promoting the implementation of awareness-raising actions about sustainable resource and waste management during a single week.




It encourages a wide range of audiences (public authorities, private companies, civil society as well as citizens themselves) to get involved providing them with a toolkit with several project ideas and tools to make them happen.

This year the focus is on food waste reduction.

Several means of communication are developed:

–          Commitment tool on the internet: Brussels participants can commit online to take actions to reduce waste and this commitment is public and published on facebook

–          A newsletter with project description is sent to 4000 contacts

–          3 short movies will be  shown on TV and in cinemas during the week:




–          We also use this poster:












Smartphone app called 4seasons

4seasonsBrussels Environment developed a smartphone app with a lot of different recipes with local products and organised by month. For people without smartphone a website exists.

These two tools aim to encourage people to eat local and seasonal products. You can find a lot of recipes and the calendar of fruits and vegetables for Belgium.







Taste of Brussels – Showcase

After work event (Friday 19 September 2014 from 14h to 19h) to show and taste Brussels products:

–          Beer

–          Cress

–          fungi

–          insects

–          fruits and vegetables

–          honey

This event gathers 15 stakeholders of food production and transformation sector to raise awareness of people about urban food.

A famous  chef cooks Brussels products in front of the public.

The different producers/transformers are also presented online via short videos.